We are a multifaceted creative company built to support creatives in entertainment and media with the help from our uniquely driven partners that includes various managers, A&Rs and coordinators.
Apart from executing global campaigns and musical works, The Rare Group is a full-service music consulting firm, creative production team, publishing group, media group, and record company, with Rare Heart records being our record label division. Staffed by colleagues with over a decade of experience in the music industry.
We work with diversely gifted talent while vigorously being a consultant at the forefront of advising record companies on audience development. In addition, our highly regarded producer and songwriter roster are award winning, top charting musicians for collaborating with some of the most iconic artists present.
Our clients range from
Netflix, MTV, HBO, Sony Music Entertainment, STRM LLC, Adam Hayman, Johnny Valentine, Suzi, Social Media Records, InasX, and many more.
Our partners and affiliates range from:
Adidas, Coltivare, MVP Sports & Entertainment, Sony Music Entertainment, Warner Music Group, McClain Entertainment, CBA Studios, DeadLife Studios, Lux Sound Studios, Avehre Inc, One West Management, and more.
We strive to collaborate with diverse brands and creators to bring music to life through joint ventures and distribution to empower and inspire a community of diverse culture.
CHOYCE SCHWARTZ
Founder
New Jersey-native Choyce “Cincere” Schwartz has continue to transcend in his tenure in the music business through songwriting, producing, artist management and working as an A&R. He made his place in the industry by aligning himself with producers, A&Rs and friends alike. Today he is Director of Audience Development. From writing songs for artists such as Chris Brown and TV shows that include Insecure (HBO), to developing artists alongside A&Rs such as Seniior Vice President A&R Tariq Stewart at Capitol Music Group and Vice President A&R Shawn Barron at Empire. Schwartz has shown a unique gift for developing musicians and business personnel. Awarded a Latin GRAMMY nominated musician, multiple platinums with songs charted on Billboard Top 100, Choyce is committed to bringing out the best in creatives all alike. Choyce is a member of the Music Supervisor Bulletin Board and Urban Music Professionals Committee.